What would YOU do to get 50,000 hits on Google
By: Stephen Dolle, DOLLE COMMUNICATIONS
I just got off the phone with Network Solutions where we discussed their offering for “web site marketing,” and I couldn’t get it out of my head the importance of the gold standard today, that of Googel hit numbers, in measuring the likely success and branding of a company, individual effort, project, or business model. You can have the best product, ample amounts of cash, and business model, but if they don’t add up to your getting 50,000 or more hits on Google, you will more likely than not be just getting by. However - when you or your project does pass this argitrary 50,000 Google hit threshhold, you’ll be hearing “cha-ching” and you’ll be able to contact most any organization, news source, or mover-and-shaker in your respective field for your project - and they’ll take that call. So - if we can agree that Google Internet search engine recognition is the gold standard for being able to successful conduct your business, What would YOU do to get 50,000 hits on Google?
One project that comes to mind was the guy who started bartering goods and services on the Internet, and eventually was able to trade a paper clip for a house in a small Canadian town. This was an incredible story of entrepreneurism and marketing, and I suspect the guy, who I believe was also a writer, is living rather comfortably because of all the attention he drew. I don’t recall how many hits he drew on Google, but I suspect it was more than 50,000.
Perhaps the widely used mechanism or strategy of surpassing the 50,000 Google threshhold has been through videos posted on YouTube. People such as the guy crying over public criticism of Britany Spears awful performance, or several young vocalists who posted their music video on YouTube, got discovered, and then were singing at 10,000 person venues. Each of these people could only draw a few hundred hits before things broke, and when it did, they jumped to 100,000 plus. Another tactic is to place boxes with blinking lights and tickers in them around the city of Philadelphia at bridges and points of interest like the video game company did. I know they got fined, but I wonder if when it was all over whether it was worth it. And ever more straight forward move would be to climb up atop of the Golden Gate Bridge. But, it’s been done so much it’s probably only worth a 1000 Google points.
I remember back in the late 1970s the gold standards in start-ups were companies like Apple Computers, OP Sports, and Nike Shoes. But the Internet wasn’t around, and each had to use person to person correspondence to promote their brand, and what took 3 or 4 years then, can occur in as little as several months today. And today, the things which people will do to attract the needed attention to get that arbitrary 50,000 Google hit mark, is undaunting. I mean, anything goes!
For me, the best thing I got going is my skill and heart at playing Afro-Cuban percussion. I mean, I rock. And for a middle-aged white dude, I’m almost a novelty. In addition to musical performing, I also create extraordinary rhythms and workshops for health and wellness, neurological conditioning, and personal /family /business communications, and seemingly am able to play and affect animals and the weather. Though these are some pretty unique and extraordinary talents, I still struggle over how to promote this to reach 50,000 hits on Google where every door I need to open will open, and the things that now slow me down will get taken care of by others. Paris Hilton - eat your heart out. You got nothing but a pretty face to offer. I can move thousands of people just by playing the right rhythm on one of my Afro-Cuban drums.
Outside of the day in and day out things in search of a 50,000 hit return on Google, I’ve also got my eye set on Oprah Winfrey. I know Oprah likes really good human interests stories, and even more so where the individual can play music good enough to get her to get up and dance on TV. I’m thinking I can play such rhythms - to get Oprah to get out of her chair and dance. I figure that if I were ever able to play for Oprah, it would be such a splash that I’d be at or above 50,000 hits on Google.
So - I’d be interested in hearing of ideas and things YOU would do to get 50,000 hits on Google. Maybe even right as you do it! What ever it is, I’d like to hear from YOU.