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DESCRIPTION: Marketing, research & insights, and accessibility consulting to increase adoption of smart phones in seniors, persons with cognitive or intellectual disabilities, and others left out by the digital divide today, by Stephen Dolle, Dolle Communications, Newport Beach, California.

(5) New Pages: Mobile Phones & AI, Enhanced IQ Mobile Phone Initiative, Assistive Technology for Mobile Phones, Cognitive Accessibility in Mobile Phones (208 & 255), Health Applications for Mobile Phones.

Introduction: Enhanced IQ Mobile Phone Initiative (Cognitive Assistive Technology)

Mobile phones have been in use in the United States since 1979, with integrated PDA/office applications added to phone handsets around 2001, and known today as both PDA phones and smart phones . Up until that time, mobile office applications were limited to handheld palm devices, most notably by Hewlett Packard (HP) and Palm (3 Com). The widespread inclusion of PDA applications by phone manufacturer's today propelled mobile phone sales in the U.S. and West, while decimating sales of HP iPAQ and Palm handsets. In 2008, with much faster mobile Internet access speeds by way of 3G and WiFy, and real time GPS and enhanced touch-screen applications, mobile phone sales have now surpassed all other consumer technology devices in the U.S. and world.

The rapid pace of new mobile phone technology, however, has not come without its opportunity costs and share of challenges. Mobile phone marketing, user support, and adoption remains particularly disproportionate to age, education, and health/work status (disability), which has drawn criticism from Congress, seniors, and disability organizations. 

The most troubling of the criticism comes amidst  the industry's inability to yet transcend mobile phones to meet the assistive and organizational needs of seniors and those with "cognitive" impairment (memory, learning, retention), which comprises 25 to 35 percent of the U.S. population. In addition, there are significant adoption disparities related to age of users and "digital divide." The industry's origin in marketing primarily to business and young users has today led to significant barriers in further smart phone sales, services, and adoption. In so much as the industry has seen tremendous growth in the last six years, the adoption issues facing the industry today could be solved in large part through better addressing the needs of this very large special needs user class.

Smart Mobile Phones: Carrier Goals v. User Needs: Can we satisfy both?

1. Users: Business v. Social Networking v. Digital Divide v. Cog Needs User

2. User Solutions: Common v. Differentiated v. Converging

3. Delivery Solution Method: Integrated Applications v. Network applications v. Shared Apps (in. 2nd Net)

4. Sensory Access Method: Keyboard v. Touch Screen v. Voice Activated

5. OS: Palm v. Blackberry v. Windows Mobile v. I-Phone v. Android **Nokia???

Marketing Metric: Our AIDPIM Metric: Advocacy, Innovation, Design, Public Information (CS), Marketing